Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

“Take the first step and we'll go the extra mile" has always been a core value at Queensberry. Today we're going a few steps further for the people who deserve our support the most, our regular clients: 1. We’re increasing our Tier Discounts to regular customers by 250% — 2-1/2 times more discount than before! Click here for Tier Discount rates, and how they work.  2. Regular clients can now order their studio sample products at 40% discount all year round. No need to wait for our special offers to save. What this means is that if you’re a regular client you never To View More >>

Here’s an offer we can’t imagine ever making again. Workspace Basic for $99. For life. Offer ends Monday 22nd Jan 2018. Think about that — you could pay your existing provider a subscription every year for the rest of your career, or act now and get photo sharing, blogging, and a sales platform for life. What’s in it for you? Doing wholesale business with Queensberry on Workspace is free, but you need a paid account to use it as a platform to host, share and sell, whether products or digital downloads. And Workspace means serious business! Our top users have been hitting To View More >>

I got a little reminder about walking in our customers' shoes this week. We ran a survey asking regular users about twelve Workspace functions and features, from ordering albums to hosting to shopping cart sales — how important they were to people, how often they used them in Workspace, and how easy they were to use. The thing is we (OK, I) focused on how photographers experience Workspace, but not on how it works for your customers. That’s pretty bad, but in a sense understandable … because although at Queensberry we use Workspace heavily every day (in fact the entire To View More >>